Southland is New Zealand’s southernmost region covering over 3.1 million hectares of land and bounded to the west, south and east by over 3,400km of coastal stretch.

Quick facts about the Southland region

  • Southland makes up 2.1% of the total New Zealand population with an estimated resident population of 99,100 (as at February 2019)
  • Southland prides itself on having a low level of unemployment and at February 2019 had a 73% labour force participation rate.   
  • Unemployment rate for Southland was 4.0% c
  • The Southland economy is worth $5.7 billion (March 2017)
  • Southland has the third highest GDP per person in New Zealand with $58,000 
  • Approximately 70% of Southland's GDP relates to exporting industries
  • 15% of New Zealand’s tradeable exports are produced or processed in Southland, this results in $3.95 billion produced and $5.15 billion processed within the region
  • On average Southland gets 1,600 sunshine hours annually, 1000mm of rainfall and wind speed averages 15-20km/h.

Information from MBIE's February 2019 summary report