Given the importance placed on increasing Southland's population, attracting and retaining a skilled workforce is a key priority for Venture Southland.

Growing Southland's population is essential for creating confidence in the future of the region and encouraging businesses to grow as, without people, new businesses and industries cannot develop, and existing industries cannot be extended.

The importance of retention and attraction was highlighted in the 2014 Southland workforce strategy which stated Southland needed to develop plans to increase its labour supply if it was to meet the projected workforce shortage. 

To help attract 10,000 more people to Southland by 2025 Venture Southland is involved in the following initiatives: