After a series of Hui held in 2015 to focus on community concerns around alcohol, the HATA, Healthy Attitudes Towards Alcohol, initiative was established.

HATA Healthy Attitudes towards Alcohol logo

Our Voice

To support the work being carried out to address alcohol harm in Southland, the Our Voice report has been published by ACC, Healthy Families Invercargill and the Health Promotion Agency.

The report, which is based upon data collected, primarily from qualitative interviews and a workshop held in Invercargill has identified three main themes associated with alcohol-related harm:

  1. Harm due to excessive youth drinking
  2. Families/whanau experiences of alcohol-related harm
  3. Alcohol consumption at events and venues

These findings have led to a number of recommendations being made to reduce alcohol-related harm across the Southland region, including building initiatives, services and interventions that work, providing alcohol-related information to schools and promoting positive parenting strategies. You can access a full copy of the report below 


Choice as events! 

Thanks to Healthy Families we’ve got a list of things to consider to ensure everyone at your event has a healthy experience, and that you’re contributing to a healthier future for our Southland community.

A few ideas include:

  • Considering menu options
  • Integrating physical activity
  • Making your event smokefree
  • Being alcoholwise
  • Having family facilities
  • Including the choice as a factor

Read more about how you can make your next event a healthy experience below! 


Useful links and resources

HATA is committed to improving attitudes towards alcohol in the community and is constantly identifying resources and information that can help achieve these goals. Here are some links that are supporting our work in this area:

Health Promotion Agency: Inspiring all New Zealanders to lead healthier lives

Alcohol.org.nz: Information, advice, research and resources to help prevent and reduce alcohol-related harm and inspire New Zealanders to make better decisions about drinking alcohol.

NZ Drug Foundation: Taking the lead in Aotearoa New Zealand educating, advising and standing up for healthy approaches to alcohol and other drugs.

Good one: Helping you have a great party without things getting hairy. 

Who's involved

To champion HATA, and the actions required to make change, a range of key stakeholders have come together to work collaboratively on initiatives that aim to change Southland's drinking culture.

Key partners for the initiative include:

  • ACC
  • Healthy Families Invercargill
  • Nga Kete Matauranga Pounamu Charitable Trust
  • Venture Southland
  • Invercargill City Council
  • Gore District Council
  • Southland District Council
  • Police and Emergency Services
  • Mataura Licensing Trust
  • Invercargill Licensing Trust
  • Invercargill Youth Council
  • Sport Southland
  • Rugby Southland
  • Southern District Health Board
  • Road Safety Southland
  • Stopping Violence
  • Adventure Development
  • Safe in the South
  • WellSouth
  • Health Promotion Agency
  • Local secondary schools
  • Local sports clubs
  • Local event organisers

It is important to note that no one organisation owns this project, rather it is a coordinated approach with community partners providing support where appropriate to encourage healthy attitudes towards alcohol.

The success of this initiative relies strongly on community involvement and support.

if you would like to get involved please contact Cassandra Pokoney, the Communications Advisor at Healthy Families cass.pokoney@sportsouthland.co.nz or 03 211 2150.


Venture Southland's involvement

Venture Southland is a partner in this programme as it aligns with the work programme to develop and promote Southland as an attractive place in which to live, study, work, visit and do business.

This includes providing advice and resources to the community to deliver quality offerings such as events and other initiatives that help to maintain a proud Southland Community Spirit.

For further information contact
Warrick Low - Venture Southland

Warrick Low

Tourism and Events Manager