Southland is New Zealand’s southernmost region covering over 3.1 million hectares of land and bounded to the west, south and east by over 3,400km of coastal stretch.

Quick facts about the Southland region

  • Southland makes up 2.1% of the total New Zealand population with an estimated resident population of 98,400 (as at 6 September 2017)
  • Southland prides itself on having a low level of unemployment and for the June 2018 quarter recorded a 70.2% labour force participation rate.   
  • There is alow rate of unemployment in Southland, significantly lower than the whole of New Zealand. For the 2018 June quarter the unemployment rate for Southland was 3.0% compared to the rate for New Zealand which was 4.5%
  • The Southland economy is worth $5.7 billion (March 2017)
  • Southland has the third highest GDP per person in New Zealand with $57,785 GDP per person (March 2017)
  • Approximately 70% of Southland's GDP relates to exporting industries
  • 15% of New Zealand’s tradeable exports are produced or processed in Southland, this results in $3.95 billion produced and $5.15 billion processed within the region
  • On average Southland gets 1,600 sunshine hours annually, 1000mm of rainfall and wind speed averages 15-20km/h.